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+--- Thread: What are some psychological and social influences that affect consumer behavior? (/thread-8414.html)
What are some psychological and social influences that affect consumer behavior? - twuchick86 - 10-13-2012 10:26 AM
Help with marketing class. Thanks!
- Ray - 10-13-2012 10:34 AM
Impulse-Something you'll buy without thinking about, like candy
Binge-when you buy a LOT at once, shopping addicts are the main target for this kind of marketing.
Trend-When you always want new things, or things that the company says is hot at the moment, mainly clothing
Bandwagon-when you buy what all the people around you seem to be buying, think iPods, more technology, and sometimes overlaps with Trends.