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Social Marketing and Ethical Corporate Behavior? - PhD - 10-13-2012 10:46 AM
Explain the relationship between social marketing and ethical corporate behavior.
- dusty_titus - 10-13-2012 10:54 AM
IMO - Social marketing would include finding a niche market and appealing to the mass consciousness of it. Tree Huggers/whale watchers, that kind of thing. "No animals were used in the testing of our products"
Ethical Corporate behavior - a good example The ENRON debacle. These folks were rotten top to bottom.