+- Twitist Forums (http://twitist.com)
+-- Forum: General Social Media & Marketing Forums (/forum-8.html)
+--- Forum: Social Marketing (/forum-10.html)
+--- Thread: People don't really buy stuff just because they identify with the marketing...? (/thread-8769.html)
People don't really buy stuff just because they identify with the marketing...? - :]Alyssa - 10-13-2012 04:52 PM
I am debating this againts another group for a school project. I have the PRO side but i'm unsure on how to argue this? i know it i'm trying to argue how marketing isn't what gets people to buy products and it's another influence (like a social group/friends) but is there any really good points to stump the other group
thank you!
- Boss - 10-13-2012 05:00 PM
Not really, the reasons people may buy something because of a social group/friends is because the social group/friends were intrigued by the marketing. Marketing is what makes products social norms in the first place, why do you think its "cool" to have an Iphone? Or any other number of examples. They are all built on well based marketing campings that build hype within their target audience. Obviously this did not apply to every situation, but in regards to products that have marketing campings, the campaign is most likely having a trickle effect. For example: One of your friends sees a commercial for the Iphone2000, he buys it due to the intriguing aspects of the phone he saw. His friends then see the phone realize that its a great phone and then buy one. Now all of the sudden you are with your friends they all have an iphone2000 and you have an iphone1999. Now you feel pressured to get a phone because of the social group you are a part of to get the iphone2000. But really it all started with one person who was intrigued by the marketing campaign.