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+--- Thread: marketing assignment help? (/thread-8912.html)
marketing assignment help? - Michelle [is Confuzzled] - 10-13-2012 07:15 PM
hi, i have a question i have gotten for a marketing assignment and it's really giving me a hard time!
Ok, here's the question:
social responsiblity is a key compound of marketing communication . Identify how companies today are practicing social responsible marketing communcation.
Give at least 2 examples.
Please help me with this.
It would be greatly appreciated
x
- endorphin_boy415 - 10-13-2012 07:23 PM
Good question.
One of the ways companies are exercising social responsibility is by addressing the Green issue. More and more companies are talking about how they are working to reduce their carbon footprint on the world and helping to preserve our natural resources. GE and Saturn are just two examples of companies doing this.
Another evidence of social responsibility is with companies who are giving back to the community. This can be seen by the likes of Chevrolet, for example, who donates $1,000 to a college scholarship fund each time it selects a player of the game.
Another example of social responsibility is with companies that give proceeds from their sales to support organizations such as Habitat for Humanity, or help support Hurricane Katrina Relief.
A fourth example would be with some of the drug companies advertising their products and offering to help financially strapped individuals receive their drugs for free or at a reduced cost.
I hope these help you.
- gaurav w - 10-13-2012 07:23 PM
You may like to read my paper on this. I am sure you will find it useful. It is about impact of marketing on society vs impact of society on marketing. They are inter related and to know how, look at the paper.
- Akash Raihan - 10-13-2012 07:23 PM
Now a days it is difficult to do the business without having an attachement with the society. Day by day Society observing which company is society oriented and the buyer utilize their purchasing capacity accordingly. Many example is there , probably following are the best of those:
1. Since there is highest concern against smoking, tobacco companies arraning plantation programme or advertising for plantation to attract their target customer because they cannot openly advertise for their product. Sometime they sponsor musical program or donate during any natural disaster.
2. Many pharmaceutical company like GSK, Pfizer not only concentrating on their profit but also donating thousands of dollars for the aids patient or other serious patients through out the world only to respond favourably to the society.
In conclusion, this is the favorable way for the marketer to come close to the modern society people. Only then they can attract their target customer.
- Rachel T - 10-13-2012 07:23 PM
i will say no