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+--- Thread: what is social factor in marketing? (/thread-9807.html)
what is social factor in marketing? - raj Bhullar - 10-14-2012 11:43 AM
- dizwar - 10-14-2012 11:51 AM
The social factors in a consumer's life determine what he / she buys. These factors are:
- culture
- ethnicity
- demographics
- family
- class / rank / status
- social groups / social networks
- self-image
- values and attitudes
http://www.ehow.com/info_7850459_social-factors-marketing-influence-products.html
http://www.udel.edu/alex/chapt6.html#social