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+--- Thread: I'm doing a dissertation proposal on 'Social media as a marketing tool for women' Can anyone help? (/thread-9900.html)
I'm doing a dissertation proposal on 'Social media as a marketing tool for women' Can anyone help? - Claire - 10-14-2012 01:29 PM
I need to know how to form some aims and objectives, so as to properly inform my project! Anything would be greatly appreciated!
- Know It All - 10-14-2012 01:37 PM
Your aims and objectives could encompass such areas as women in the past and present, gender-based stereotypes, the challenges that women face in real life, gender roles and such.
Here are some links. You might want to go through them if you're interested and see how you could use ideas from them to fit your dissertation.
Good luck.
- john - 10-14-2012 01:37 PM
In general you do not need more than a single aim but you will need to set several objectives - perhaps at least 4. First of all you need to narrow down the topic "Social media as a marketing tool for women" is very broad. What is the context? Who are these women? Are they business owners, strippers, women seeking men?
So for example your aim could be "To evaluate the impact of social media as a marketing tool among women business owners in the UK cosmetic industry". In this way you are pinning down your research to a specific area that you want to shed more light on - perhaps because there is limited research in that area.
Objectives:
To highlight the growing trend in using social media in business marketing
To identify the main drivers for the increase growth in using social media as a business marketing tool
etc.
Narrow the topic down first then you can set your objectives.
- Tom B - 10-14-2012 01:37 PM
Regardless of sex, social media is a great marketing tool. Reports (example listed below) show that women do use social media more as a way of communicating with friends and family. Therefore, they are also more likely to respond to marketing and refer products to others.
Statistics show that Mom's are active purchasers on social media as well: Ninety-three percent of mom respondents to the Mom365/Direct Marketing Association’s recent survey said they seek out digital direct offers,Sixty-four percent of these moms had purchased direct within the last year, and 25 percent do so every month. More than half of these moms became more interested in online offers after having children. Why? Ninety-two percent said having a family is expensive; notably, 83 percent want to be rewarded for brand loyalty.
The two keys for anyone being successful in social media marketing is to 1) understand what you're doing and 2) have a software tool that will allow you to consistently, quickly, and easily engage with others.
Hope these stats help