Marketing strategies for a new product? - Printable Version +- Twitist Forums (http://twitist.com) +-- Forum: General Social Media & Marketing Forums (/forum-8.html) +--- Forum: Social Marketing (/forum-10.html) +--- Thread: Marketing strategies for a new product? (/thread-99198.html) |
Marketing strategies for a new product? - SH - 02-19-2014 12:39 PM If an engineering company(e.g Sony) wants to release a new product(e.g. an entertainment device) what should the marketing department start doing? I mean if there is a necessity for a survey to be conducted about the product(before it is launched) what should the survey include? What marketing strategies should be used? - Alistair - 02-19-2014 12:40 PM What problems does your target market have that your product will solve? What media does your target market use where you can display this relevant information? If I could leverage the pulling power of Sony I would send the products to test to influential people in the industry. TV,Radio trade publications etc. A solid review from a sector expert who goes onto social media to give you a positive review is very powerful. Beware a bad review! - Alex - 02-19-2014 12:45 PM review from a sector expert you can also take a look below. - Fiona - 02-19-2014 12:54 PM Pricing strategy - skimming or penetration depending on whether they think competition will act quickly. Product strategy - Not much point doing market research for brand new products. refer link to innovation material below. Promotional strategy - depends on target market. Normally PR, probably social media to get early adopters on board and spread the word to mainstream. Distribution - probably Sony approved distributors. Online retailers as well. |