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+--- Thread: In marketing, "Doppelgangers" refers to? (/thread-99461.html)
In marketing, "Doppelgangers" refers to? - Anita - 02-19-2014 12:40 PM
marketing question.
- Dee Bishop - 02-19-2014 12:45 PM
A doppelganger is a lookalike, so when used in marketing, it's a clone or knockoff of another website or product. For instance, there are many social media Facebook or Twitter doppelgangers but none quite as successful or well-liked as either of these.