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What are some psychological and social influences that affect consumer behavior? ? - Printable Version

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What are some psychological and social influences that affect consumer behavior? ? - twuchick86 - 10-14-2012 03:13 PM

Help with marketing class.


- Michael B - 10-14-2012 03:21 PM

I did a couple episodes on my psychology podcast that might be helpful. Here's one on what grocery stores do to try to get people to buy more food:

http://www.thepsychfiles.com/2007/05/03/episode-13-what-your-grocery-store-knows-about-you/

Also, there is the concept of post-decisional dissonance which affects how you feel about the purchases you make. I did an episode on that topic as well. Here's the link:

http://www.thepsychfiles.com/2007/04/12/episode-10-what-your-search-behavior-on-amazon-says-about-you/

Hope these episodes help!

Michael
Host of The Psych Files podcast
Subscribe in iTunes
http://www.thepsychfiles.com