What are some psychological and social influences that affect consumer behavior? ? - Printable Version +- Twitist Forums (http://twitist.com) +-- Forum: General Social Media & Marketing Forums (/forum-8.html) +--- Forum: Social Marketing (/forum-10.html) +--- Thread: What are some psychological and social influences that affect consumer behavior? ? (/thread-9972.html) |
What are some psychological and social influences that affect consumer behavior? ? - twuchick86 - 10-14-2012 03:13 PM Help with marketing class. - Michael B - 10-14-2012 03:21 PM I did a couple episodes on my psychology podcast that might be helpful. Here's one on what grocery stores do to try to get people to buy more food: http://www.thepsychfiles.com/2007/05/03/episode-13-what-your-grocery-store-knows-about-you/ Also, there is the concept of post-decisional dissonance which affects how you feel about the purchases you make. I did an episode on that topic as well. Here's the link: http://www.thepsychfiles.com/2007/04/12/episode-10-what-your-search-behavior-on-amazon-says-about-you/ Hope these episodes help! Michael Host of The Psych Files podcast Subscribe in iTunes http://www.thepsychfiles.com |