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How can a company use the same material for both traditional and social network marketing?
10-13-2012, 09:23 PM
Post: #1
Sumon Offline
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How can a company use the same material for both traditional and social network marketing?
Your options are below:
a. Posting a luring comment on Twitter to the company site
b. Selling ad space on the company website
c. Utilizing a television ad campaign online as well on their site and sites such as YouTube
d. Creating a magazine print ad with the company website
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10-13-2012, 09:31 PM
Post: #2
robert m Offline
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Yes you can and companies do - but more effective is to integrate the two, so that there is some value-add in the online model beyond what you get offline - like mercedes did with their car advert which online was an online game and competition - those who just watch the advert may well not notice this. Doing the same online and off line is lazy - like using the same advert for years without changing.
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