In social media campaigns, what the difference between "Content strategy" and "direct objectives"?
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04-25-2014, 01:10 PM
Post: #1
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In social media campaigns, what the difference between "Content strategy" and "direct objectives"?
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04-25-2014, 01:15 PM
Post: #2
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That's a very nice question and makes you think a lot about let's say "old school marketing theory"
Well this is part of the budgetary decision making procedure "Direct Objectives" are at a higher level. So it is about setting marketing goals. The Direct Objectives are the definition of what we want to achieve within a specific time frame. Than comes the question: But how are we going to do it? Since you have different ways of achieving the same goal: Content strategy is the way we going to use "Content" (KING) to lead you to the goal that was defined in the objectives. Usually this comes down to: how are we going to spend the money that we have available to achieve the set goal. Ads |
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04-25-2014, 01:20 PM
Post: #3
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Objectives - what you want to do
Strategy - How you are going to do it |
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