Facebook Ads Help?! What is the spent for?

[Jake]

That test demonstrates the volume of ads available on Facebook, I suspect you may have not narrowed the demographic criteria as much as you could have, which would have reduced the number of impressions to those users more likely to be interested in your subject. Better matching your ads to your audience improves the click through rate, a high CTR will cause the price to drop significantly with a good volume.

You know they do have a daily spend limit? I usually set it to $10 while testing.

It's a common practice to start by bidding about 1/2 of their recommended range, bidding very low is likely to get you few impressions, and they might be placed on less desirable locations, like on game pages.

Yes I expect they will be billing you for $11, look at the $50 voucher as a PPC scholarship, typically one does not profit from their first few campaigns.

Hoping you see some return on your investment...