Facebook ads vs/& Google adwords, as a handyman, selling a service LOCALY (not a product) which is better?

[Jake]

You haven't described the whole sales process, are you putting phone numbers in the ads or on the web site a click leads to?

I can say it's remarkable to see a higher click rate on Facebook, one usually expects nearly 5 times higher rates on Adwords search ads since you are providing an answer to a specific (keyword) query, where in Facebook you have to interrupt most commonly socializing at the moment.

Profiting from paid ads is far from a sure thing, when selling items, a starting point rule of thumb estimate of conversion of sales page visitors to sales is 1%. Having some tracking on the landing page ideally Google Analytics, at least Statcounter can helps you monitor ad performance.

Better than 3 clicks in 1000 on Facebook is considered a good CTR, a very high CTR lowers the ad cost on Facebook, having an ad go to a Facebook page for the business would also lower costs compared to going off site.

For lowest Adwords ad cost you should have a landing page that earns a high "quality score", with terms & privacy links as well as content that matches the ad copy and keywords.

If you have the necessary business address, a well developed free Google Places page can get easy ranking in search results for your community. try a Google search for:
handyman, your city, the A-G stick pin symbols are Places Page listings, there are strategies for raising the position of a Places Page to get it onto the prized first page. Yahoo also has a local page offering, getting as many online references as possible improves a Places Page position.

Crsigslist is usually where a business would start their advertising. Good Luck.