Just started a business, how can I promote it online in an affordable way?

[Jessy]

It's very hard to start a new business and have it up and running. Customers would not buy from you unless you prove you are a reliable seller, you would need to build up a reputation for yourself.

And yes, a guaranteed method that will change your potential client's opinion of your store is if they hear/see satisfied customers recommend it because they are more likely to believe someone in their position rather than the seller. The major problem for starting businesses is that you haven't had any clients yet, like in your case.

I know because I have faced the same problems as you have and I have found that companies providing actor testimonials for you work surprisingly well. Once I had a couple of testimonials, people started buying. Also, I have found that video testimonials work 100% compared to only text testimonials, because when people see a real face and hear him/her speak they believe it more, while a text on your website might just be made up by yourself.

Currently, I use Genius Testimonials and I am really happy because I like the testimonials they provide me and I find them to be affordable but good.