Is putting my prices on my business cards a good idea?

[Anne marie Smith]

It's all about forward thinking. If you are a new business, you may want to experiment with pricing over time to see what your market responds to. If you are absolutely set on your pricing, then you can list your prices on the back of the card, but I don't recommend it. The problem with doing this is the future. For example, if someone keeps your card and you increase your prices three years later because the cost of doing business has increased, you'll be obligated to offer them the price on the card or risk getting into a "that's an old card and we no longer honor those prices" discussion, ticking off the person, who is likely tell all of their friends on Facebook, Myspace, Twitter, etc. not to do business with you. As an alternative, create a three-fold brochure that lists your various services and prices and place a few copie in a rack in your reception area. That way, walk-ins can look at the price list and they have a take-away.