How to get new skin care line in retail stores?

[kemperk]

15 yrs ago, the answer[s] would have been "easier" as fewer options existed to do what you want.

Today, one effective method would be--

have a testing session or event--invite 100 of your TARGET MARKET [intended customers]
and see what they say. Have a formal survey available that you make up. YOU want to ask IN WRITING,
what they liked, or loved, and DISLIKED, if anything, and what price range this product normally sells for.
and what the container could look like to excite your intended market.

When you have finished this survey and testing, you can deduce whether you want to immediately
take it to small retail shops or go direct to the "big box retailers." I would NOT advise
approaching both big box retailers AND specialty retailers in the same year.

Take those results and put them on the Twitters and Facebooks and see what those subscribers say.

Keep me attuned if you wish