How can I market my small business in a cheaper way?

[AlanBoyer]

Would you be asking this question if: your marketing was generating $100 or even $1000 for every $1 invested in marketing? Not likely.

That means that the WAY you've been marketing hasn't been very profitable, or you've just never discovered how to market effectively.

As a marketing coach, I've discovered that when someone is "watching the cost of marketing" they are measuring marketing wrong.

It isn't the up front cost of marketing that's important. It's the ultimate "cost to acquire a customer" that is important.

Marketing is a simple formula:
(Number of people who get to see your marketing message) X (conversion rate of marketing message) = (number of leads, calls, or sales you get that week)

So, if what you say in your marketing only gets you 1 call for every 10,000 marketing pieces you send out at $1 each, then THAT IS $10,000 per lead, EXPENSIVE! But if you get 1 call for every 10 that you send out at $1, then that's $10 per lead.

So, you HAVE to get the marketing message right first. Up until you fix that EVERY kind of marketing will be EXPENSIVE, and will be a total waste.

It isn't important which media you use, or what it costs, not until you get a great marketing message, then every marketing is less expensive.

Alan Boyer
alanboyer@100k-small-business-coach.com
Helping small business owners reach $100K to $250K within months, and stop playing at building a business.