How do I write a great marketing plan to sell a book to my investors?

[Lynn]

Instead of writing a marketing plan to show your church how about learning how to market the book and just do it? Time spent writing a marketing plan to present to someone else just isn't done. And business plan? It's not a business; it's a book. (I also think business plans are a waste of time.)

So, that takes us down to how to market the book. I'm guessing (I'm going with traditional publication, so I don't have to market my own book) is much like marketing a business, even if it's not marketing a business. Research "Guerrilla Marketing" and you'll learn some inexpensive strategies. I wouldn't be surprised if your church isn't willing to help you market it too, if you just meet with the officers and tell them how you could use their help.