Guys can you help me with my essay?

[suki]

In addition to Seth F, the medium companies use to target students differ with age, social/economic means.

Traditional media, such as print, TV and radio won't be used as heavily because the target's market/demo. Because the age group is young, it's more likely that non-traditional media will be used, i.e. online, out of home (includes everything from billboards, to bus/train, posters, taxi, etc). Also, gorilla advertising (can be anything from streakers running around with the brand painted on their body, to graffiti type ads on buildings/streets/sidewalks, etc). Also there is celebrity branding...

Once the company decides on the demographics and psychographics of their target market, they can then input the criteria into a programs and find out what media they should advertise in to best reach their audience.

I guess you could say something like....because of the vast amount of info. available in the digital age, it is easier then ever for companies to profile their target audience and find the most effective advertising vehicle that will reach the audience. Therefore one can assume that the consumption of products will increase when the advertisements are running in high frequency and kept top of mind. Once the frequency of the ads decrease, so will the amount of consumption.....

Blah, blah, blah, hope it helped.