What do you think about advertising in social networks?

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Basic social networking has been around since the early days of the internet, in the form of instant messaging, message boards and forums. Yet, social networks began to take a new form with the creation of sites like Friendster and GeoCities, which allowed people to express themselves in text online. Recently a bright spotlight was placed on these interaction tools. The Web 2.0 movement has evolved social networking sites like MySpace, Facebook and TagWorld and positioned them as the front-runners in the field.

Online social networks are here to stay and will continue to gain traction and offer users more interactivity than other media. Advertisers are going to need to take some responsible risks in the new channel.