Why is segmentation so important in marketing and how do other aspects of marketing effect it?

[Holly O]

Dav's answer could not be better. Very clear and concise. This is precisely what segmentation is. . .

Dav is describing segmentation for positioning your product and getting new customers. There is also segmentation you can do, once you establish a customer base. You could send direct mail pieces to your existing customer who spends less than $100 a year with you offering them an incentive to spend more while sending a different direct mail piece to your customer who spends more than $100 a year with you a free thank you gift next time they visit. Things like that.

Good question!