How do the following demographic variables affect Market Segmentation?
|
12-13-2012, 09:20 PM
Post: #2
|
|||
|
|||
Each is a factor in Market Segmentation. How they effect the Market Segmentation depends on what industry you are in.
The Market for Anti-Aging Creams is more Age Dependent than say the Market for Washing Machines. Just think about it a bit, it's easy to distinguish. How about the purchase of Luxury cars? Is education relevant? How about McDonalds? Do children and hence total family size play a role? Why do they have Ronalds Playland? Or Happy Meals? I tend to get sunburned when I spend to much time in the sun. Does my race relate to the sale of sun protection creams? I feel the need to identify myself with intangibles with Luxury Brand Names like LV, Gucci and Prado. Am I part of a social class? Or maybe want to look the part? Social Class Relevant? I am a construction worker and I a tough man. When I hear "Ford Tough" I feel that it related to who I am. Maybe I'll buy a Ford? Ads |
|||
« Next Oldest | Next Newest »
|
Messages In This Thread |
How do the following demographic variables affect Market Segmentation? - Mikaru_Michi - 12-13-2012, 09:12 PM
[] - pkz6996 - 12-13-2012 09:20 PM
|
User(s) browsing this thread: 1 Guest(s)