what to include when making an professional sports team? Read for further explanation :)?

[:D]

So for my marketing class I have to create and market my own professional sports team, and I was wondering what kind of things I should make for the team. For example, my group and I have already decided to design jerseys and clothing for fans to buy, make a commercial, create a website and facebook page and create a team magazine, but we want to have every aspect covered! Do you guys have any ideas of what else we could create for the team? Thanks