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Targeted Marketing Using IP Addresses for Online Ad Placement?
01-16-2013, 09:39 PM
Post: #2
Jake Birdem Offline
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Not sure if you are asking about GEO IP targeting, I have seen some banner-media buy services that ofer it, I'm most familiar with Google Adwords which offers it and membership sites like Facebook and Plenty of Fish which offer more exact location info from the member profile info.

Geo IP targeting uses IP to location databases which are imperfect, there's no exact IP registry like zip codes, free location databases tend to be less reliable than the commercial ones.
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[] - Jake Birdem - 01-16-2013 09:39 PM

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