How might culture affect advertising ?
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01-26-2013, 08:19 PM
Post: #5
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Many societies, particularly indigenous peoples, view culture as their richest heritage, without which they have no roots, history or soul. Its value is other than monetary. To commodify it is to destroy it. Pet owning is not common in the Arab world, so any advt with pet story will not success.
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How might culture affect advertising ? - azeddine - 01-26-2013, 08:11 PM
[] - chubbypartner387 - 01-26-2013 08:19 PM
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