How might culture affect advertising ?

[Mark M]

Through the exploration of advertising history in the 20th century, brand identities and their development, along with the examination of Popular Culture, and historical events occurring during the same time frame.
Advertisers rely on few themes: happiness, youth, success, status, luxury, fashion, and beauty. In advertising, social contradictions and class differences are masked and workplace conflicts are not shown. Advertising campaigns suggest that solutions to human problems are to be found in individual consumption, presented as an ideal outlet for mass energies...a socially acceptable form of action and participation which can be used to defuse potential political unrest. "Consumer democracy" is held out to the poor around the world as a substitute for political democracy.