If you were a marketing student what would be a creative way for guerrilla marketing to be introduced?

[Ina]

Create a campaign for the class and use guerrilla marketing techniques to make some buzz about the class itself, create mystery, make it interesting and interactive.

Leave secretive notes with tips and/or questions where your students can find them, print a few posters, create a Facebook Page for "the Next Class - The Ultimate Class", put up some prizes (like books, movie/concert tickets).

Have fun. Then ask them what they found out about the class (they'll have to sum up all the clues and find out what the class will be about) and make them discuss.

Introduce guerrilla marketing, discuss how it works and make them work in groups of 3, planning their next guerrilla campaign.

Good luck!