How does ‘greenwashing’ affect socially involved companies (social enterprises)?

[Jerry]

As a professional with some experience in the marketing-communication industry, when it comes to the green products/services and promoting them to the public, I normally try to persuade clients to either do it all the way and be truthful to the cause, or not do it at all, because if the customer finds out they have been deceived, they will not only stop buying the company's products/service, but will be unresponsive to any future campaigns and claims by the organization that had 'greenwashed' in the past.