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How does ‘greenwashing’ affect socially involved companies (social enterprises)?
10-12-2012, 08:22 AM
Post: #5
Emiliya Y Offline
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I think in most cases it is pretty stupid to use green marketing to promote your products which are not green. Most people nowadays already have found their own way to identify which products are green and which are not. Thus if I as a brand start to claim I am green out of the nothing (like most brands did), It will be pretty stupid.
But on the other hand I guess that there are brands that are striving to be green, but due to the lack of technology and research, they cannot state 100% sustainable product. SO i think in this case they can claim being green.
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Messages In This Thread
[] - Eva - 10-12-2012, 08:22 AM
[] - Jerry - 10-12-2012, 08:22 AM
[] - Roy - 10-12-2012, 08:22 AM
[] - Emiliya Y - 10-12-2012 08:22 AM

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