How does ‘greenwashing’ affect socially involved companies (social enterprises)?

[Roy]

I just read this discussion, and I think anyone that is interested in this kind of theory should look at this website:

http://www.futerra.co.uk/downloads/Greenwash_Guide.pdf

I have done some research on the topic myself, and I strongly feel that everyone (professionally involved or otherwise) should be aware of the information in this guide.

It includes the 'ten signs of greenwash', which is a very proper indicator on how to spot a company that does not fit the bill, even though they try to make consumers and stakeholders believe they do. It also includes some other research and background on the greenwash issue.

Be sure to check it out, it is actually quite a fun read if you are interested!