How to create a simple website for local traffic?

[T]

Hello!

I sell kitchen cabinets wholesale to the public and this is a local business where 90% of my customers are within, say, 10 miles. I have seen the yp.com yellow page websites where the site is usually not more than a 1-page website designed to generate phone calls or emails from prospective customers. I really do NOT want to go the yp route as I believe you need to have a yellow pages ad. I work from home and I do not want people knocking on the door lol.

In summary-I am looking for a pathway here, where I can build a simple site myself and key the seo to my very close proximity customer base. When someone enters,"Kitchen cabinets-Santa Cruz, CA", I would like to be visible on the first or second results page. My goal is to generate phone and email inquiries, and to allow people to request a color brochure if they would like one mailed to them. Any suggestions about software and/or tutorials would be great!

Thank you SO much for your input!!!