What is this new online push against anonymity?

[Nathan]

I have a fake Facebook for this reason.
The reason for this pushing is "to make things more personal", of course, that's what they tell you.
However, it's all about control. Now ask yourself, who are the biggest, most powerful controlfreaks in the world? There's your answer.

Don't you think the new YouTube 'recommendations' at the right side are scary? Sometimes it's the same subject as a video I watched weeks ago. It's no longer a recommendation, it's spying on my watch-behaviour.

@Chip completely agreed.