give an example of a site?

[mikey]

Ok???? I think I understand what you are asking. Ok. it took me a little while but I have a few good examples.

When benefits outweigh the danger: Let's use checkpoints. If you download the toolbar, you get points which you can use for perks like giftcards and when you get enough points you can redeem them for something cool.

When danger outweighs the benefits: Let's use facebook. A user sees this offer on one of there favorite games. "$100 in facebook credit if you sign up and download our program." And they click on it and they sign up and download the program. You get the $100 dollars but they have a hidden virus that tracks your bank information and everypassword to every website that you are a member on.