How can one use social media monitoring to gain business?

[Issa]

Your question covers a lot of topics to start with. I believe you're already running a social media campaign and one way you measure its ROI is to see the number of signups you've got, like, comments, subscription and the likes. Social media monitoring can help you measure not only the ROI of your campaign, but what people say about your brand -- which helps you reshape your brand reputation to what people or your customers want it to be.