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Promotional Mix - controllable and non-controllable?
02-28-2013, 05:17 PM
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robert m Offline
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Anything within your control is controllable, what the outcome will be may not - so you can advertise (totally in your control) but what affect that will have is partly out of your control. Things that are more out of your influence are impact of social media and PR activity.
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[] - robert m - 02-28-2013 05:17 PM

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