How to charge and what amount for consultancy of Social Media Marketing services?

[Paula]

We offer social media marketing/management to our clients as part of greater services as social media alone doesn't help you show your worth to your clients. If a client comes to us only for social media services, I always ask them what their goal is.

Depending on what you plan to actually do, you could price by project in the case of social media profile customization. Hourly puts in a competition from a lot of freelancers from overseas. Their cost of living is so much lower than the U.S. you will be negotiating on price not value.

Whatever you do, try to differentiate yourself and add measurable value to your clients. They will gladly pay when you can demonstrate that you are helping them build their brand or increase traffic.