SEO- I have a big fan base. How do I use them to positively effect my SEO?

[Tommy]

Hi Mike,

As Jake mentioned, you should try to get them to sign up for your email updates so that you won't be limited to Facebook "likes." Having your a list of emails is definitely an asset.

Since they've already Liked your page, how about get them to tweet a certain promotional tweet or share/+1 you. As you may know, Social Mentions and Social Sharings are becoming more influencial in SEO as well. Google and Bing are definitely looking at social signals to determine ranking. Since you already did all you can on Facebook, why not move on to other social networks. Furthermore, Google+ will definitely have more weight than other social networks in Google's opinion.