How important is social media to marketing your products?

[Mo T]

Hi,

From practical sense, social media (I believe you refer to "Internet Social Media) is very important to market your product. There are some reasons why social media is strategic for your products:

- It is a cheaper way to reach your audience. I would argue that social media is even better than word of mouth, or perhaps we could say that social media is the advance mode of word of mouth.

- Social media is multi-dimensional. Unlike word of mouth, social media provides an opportunity to cram all marketing communication elements into one. For instance, let us take facebook as an example. When you promote your product via facebook, people can add your account and have a chat w/your CS. Thefore, you save money on background utilities such as special software to communicate w/them.

FB could also carry your Tv ad. Just put a youtube link on your FB, then people could just see your add.

FB also functions as a place to spread word of mouth. The "Wall" in FB provides ALMOST the same experience w/word of mouth.

You can also insert your catalogue in your FB. Therefore saving enormous amount of money on printing.

and many other things.

However, there is something I would like to note here. Communicating your product is one thing, keeping the quality of your product is another thing. You might want to invest 85 percent of your time by increasing the quality of your product drastically rather than busy thinking about communicating it.

Last but not least, HONESTY and TQM are better than the best marketing communication available.

Good companies are sought. They don't always come out to find their customers. The people will find them. The only thing they need to do is to gain the best RnD available and to solve customers complaint efficiently.

That is some of my thought. I hope you don't mind.