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What is the difference between 'views' and 'impressions' in Facebook?
04-26-2013, 07:03 PM
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xjame5 Offline
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What is the difference between 'views' and 'impressions' in Facebook?
I'm possibly interested in advertising a Facebook business page in order to draw more views. Doing the "Cost per Click" method is not applicable to my business because my ROI would be awful. I just need views (which I assume are impressions?); clicks are of no importance to me. So the CPM method is what I'm going with here.

However, I don't understand what exactly impressions are (Facebook charges you your bid price for 1,000 impressions). Does that just mean when I accumulate 1,000 views, then they will charge me my bid price? Or does that relate to something else? Thanks.
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What is the difference between 'views' and 'impressions' in Facebook? - xjame5 - 04-26-2013 07:03 PM
[] - Kelley - 04-26-2013, 07:12 PM

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