Is this brief worded correctly?

[j5ffp9]

I have an job interview later this week, part of which involves me having to give a 5 minute presentation to my potential employers. The brief that I have been given for this presentation is as follows:

“Taking a traditional high street retailer (eg. Holland & Barratt), can you present ideas on how they should be developing their direct selling strategy to ensure future sales growth on their website”

However, this seems slightly odd to me. I am unsure as to whether the brief is talking about direct SELLING or direct MARKETING, as there is a huge distinction between the two. Direct selling is, for example, trying to sell double glazing door to door, or Anne Summers rep selling products at an Anne Summers party, whereas direct marketing could be anything from direct mail, emailing, personalised facebook ads etc. etc, which seems to make much more sense given the rest of the brief.

I can't see Holland and Barratt parties becoming popular any time soon.

Any help would be greatly appreciated!