What are good skills to be a successful Marketing professional?10 points?

[Kent Rollins]

PR Work and Marketing business rely on two seperate skill sets imo. I've worked marketing people's businesses for 18 years and I believe creativity, good knowledge of traditional ad mediums as well as new forms of marketing such as social media is a must. Nothing is a great substitute for experience but I also believe common sense is very important. Being able to put yourself in the consumers shoes, understanding people's mindsets at different times of the day and week can be helpful as well. Most importantly is drive... if you want to be a marketing director somewhere you can just get the schooling but consider getting into media... they even offer advertising sales at many colleges now.

Good luck!