Name and describe the major features of a feasibility analysis?

[Michael]

1) Product: Describe your product or service in detail
2) Industry Overview: Describe the current state of the industry you'll be in.
3) Environmental Scanning: Describe the opportunities and threats that exist. These are things that are happening outside of your company's control, like a new health care bill that will be passed, or the decrease in price of cotton.
4) Competition: List and describe your competition. You can probably describe their strengths and weaknesses a little here.
5) Economic: Describe any economic conditions that will effect your company.
6) Target Market Analysis: You could show a market map, describe your segmentation of the market; break down the size of your target market. Describe the target market.
7) Target Customer: This is the person who will actually use your product. The end user. Your target market might be mothers, while your target customer is children. If it's just the same persone then you're gonna want to describe the person who will be using your product in detail.
8) Product Service Strategy: Essentailly, you want to describe how you'll be dealing with your customers. What will they encounter to get your product.
9) Competitive Positioning: Describe why you're unique. Why is someone gonna choose your toothbrush over colgate's toothbrush? What's unique and better about it?
10) Porter's Five Forces: Describe how you'll stop New Entrants, Substitute products, Suppliers from having too much power over you; customers from having too much power over you; and describe how you'll beat existing firms.
11) Business Model: Describe where your revenue will come from, and the flow of production.
12) Go-to-market strategy: What are the channels you'll reach your customer on, ex, facebook, website, etc. Promotions, sales, etc. Timing.
13) Management Team: Describe the people who will manage this company: usually the CEO, if you have partners you want to describe them too. Probably include resumes along with a description.
14) Risk Analysis: what could go wrong, and what is your contingency plan.
15) Exit strategy: what's your end goal? strategic sale? Are you in it for the long haul?
16) Financials: Project your cash flow statement; and a profit and loss statement. Do this for 3 years.
17) Table of Assumptions: list anything you assumed while writing any part of the feasibility report. For example, you might have assumed that an increasing popularity of social media would lead more people to purchase your facebook app, and you factored that into your financials, so you should explain your assumption here.