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How does social media help in measuring the return of investment of a company?
10-13-2012, 12:12 AM
Post: #4
AiDASiNC Offline
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Social Media is a good indicator about how your brand is faring in the online markets. Most companies like Dell and ICICI are using the social sphere aggressively to address their target markets. Be it discount offers or customer care issues.

This makes it important for organisations to monitor this media to explore business opportunities and intercept bad word of mouth.

So while it might be difficult to measure the ROI in financial terms, I guess it is something Brand Owners cannot miss out.
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Messages In This Thread
[] - Jack M - 10-13-2012, 12:12 AM
[] - Proud Indian - 10-13-2012, 12:12 AM
[] - AiDASiNC - 10-13-2012 12:12 AM
[] - Nan Ross - 10-13-2012, 12:12 AM
[] - Natalie C. - 10-13-2012, 12:12 AM

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