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How does social media help in measuring the return of investment of a company?
10-13-2012, 12:12 AM
Post: #5
Nan Ross Offline
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There are number of factors to measure the ROI of a company. These would be metrics and measurements that can contribute to a company's longevity. These measurement includes but not limited to: reach (# of website visits, relay and #post), relevance (engagement and authority) and outcomes. The outcome is the ROI that can result in exposure, as Jack mentioned, customers satisfaction, increase in leads and sales.

Try reading the book: Implementing Word of Mouth Marketing by Idil Cakim. She has a whole chapter on measuring word of mouth. http://budurl.com/642k
A matter of fact, she will be my upcoming guest on my show.
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Messages In This Thread
[] - Jack M - 10-13-2012, 12:12 AM
[] - Proud Indian - 10-13-2012, 12:12 AM
[] - AiDASiNC - 10-13-2012, 12:12 AM
[] - Nan Ross - 10-13-2012 12:12 AM
[] - Natalie C. - 10-13-2012, 12:12 AM

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