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How do you determine if a social media campaign is successful?
10-13-2012, 05:48 AM
Post: #3
quietstream369 Offline
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Social media seems to sit this weird mix between sales, brand development, and heavy consumer interaction so it’s a little weird. Here are a few things to consider though:

- It’s about long term development, not short term profitability.
- You’ve successfully influenced viewers on elements regarding your brand, etc.
- You’ve set the set the stage for higher purchasing
- You’ve made people excited in some way about your brand.
- And to reference Godin, you’ve told a story.
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[] - Tom B - 10-13-2012, 05:48 AM
[] - quietstream369 - 10-13-2012 05:48 AM

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