How do you determine if a social media campaign is successful?

[Tom B]

It depends on what your goal is.

For my business, I have a blog where I gather opt in information to sell a product. Therefore, site traffic is a key performance indicator for me. Utilizing Facebook to post blogs, videos for SEO, and Twitter as a text message with a link back to the blog has been very effective in generating traffic and leads.

Being able to use pay per click on social sites, like Facebook, can yield me a direct positive return, typically a $2.50 to $1 spent return, which is great.

Brand recognition is not that important for me, but for some of my clients, it's very important.