Does social media marketing profile require a creative person?

[Bhups]

My view is that, you should either be creative in planning and building strategies, or be a good executor. There are roles for all types of people in Social Media Marketing, like any other Marketing fields.

You will need to know basics of SEO, as SEO is now related to Social Media Marketing and both service sale together.

Other requirements are:
1. pick one brand management tool from the market (e.g. Simplify360.com) and learn it.
2. Use all major networks (Twitter, Facebook, LinkedIn, Orkut, Youtube) extensively and build your expertise
3. Try to make as big network of friends and followers as possible in all networks

If you can have these things, then you can execute plans really well. There can be a Manager who plans and build strategies. You can make sure everything planned is done, correctly and without fail.