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marketing - how the social environment affect firms???
10-13-2012, 08:14 AM
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Max Offline
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Cultural and social are essentially the same thing. Marketers target groups to promote their product. I'm not sure about your question but cultural environments react differently to TV commercials for example. Appealing to different cultures can be a difficult process.

GM tried to sell a Nova automobile in Spanish speaking countries not knowing Nova meant "no go" in Spanish!
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[] - Max - 10-13-2012 08:14 AM

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