Is "follow for follow" cheating?

[SavvyNerd]

It is the internet and there are no rules about people having/earning/getting followers ( except that your not supposed to buy subscribers, which breaks the terms of service).
But since they are not buying their followers, they are not breaking any rules, so it is not cheating.

(Side note): Following is the users choice and following back is the other users choice. Just because people followed you or you followed them does not mean you/they have to follow back.
Yes it does feel like, to those who are not following for following, you are getting jipped, but you gain more real followers than ones that could care less.