Social Media: What do I do?

[mghwom]

The first step I would recommend is to begin using some brand monitoring tools to find out where people are talking about your brand and what they are saying. A simple Google search will reveal a plethora of options, but to get started you may want to consider setting up Google alerts for some key terms related to your brand. In order to become a "social" brand, you need to be a good listener first, after that than you can begin entering conversations with your consumers, addressing their concerns, and developing relationships that will help to drive business. It is crucial, however, to keep your accounts transparent and personal, people are much more apt to respond and develop relationships with a person representing a brand than just a brand.

We have recently posted an entry on our blog at http://mghwom.com/blog/?p=253 discussing how to launch your brand into the social media space. If you would like to talk more about this or some tactics that may be more specific to your brand or industry please feel free to email me at rwalters@mghus.com